Having detailed analytics to track and measure your readers habits as they view your content, will help you to tailor content to suit them. You can track engagements such as time spent per issue or per page, interaction clicks, outbound links clicked, content shared, videos played and much more.
Your digital publication lets you communicate with your clients on a truly interactive and engaging level. Research shows that 86% of people will share interesting email content with friends, family and peers, so by including subscription hooks and sharing options into each issue, you can very quickly help to constantly build your applicant database and further extend the reach and audience of each issue. Happy vendors will always recommend!
During the readers’ journey, build a picture of your brand by feeding them with positive messages about you. Blatant self-promotion is absolutely necessary... you’re great and people need to know about it! Connect with your clients in this competitive marketplace by giving them relevant & interesting content, bringing to life such things as industry news, aspirational properties and factual information.
Inbound links are an important factor in search engine optimisation. When readers click on a property or link they are taken to that exact property on your website, giving them additional information which not only increases the traffic to your site, but improves your SEO and Google ranking. By including deep links within your digital publication, you can help reduce your marketing spend as well as increase the traffic flow to your website.
Using this innovative marketing technology, capture your prospective clients’ attention to assist you in securing new instructions. With built in ‘call to action’ prompts, connecting with new prospects couldn’t be easier. Merge your latest property news and other services seamlessly into your publication, positioning your brand at the forefront of vendor’s minds, becoming the obvious choice and winning market share over your competitors.
“As well as showcasing properties, we are able to promote the brand in a way that is non-intrusive yet very memorable. We regularly experience a 40% increase in Market Appraisals after publishing each issue which translates into more instructions.”
Hetheringtons Estate Agent